Faktor Penentu Permintaan Agrowisata Kopi di Jawa Timur

  • Sri Tjondro Winarno Agribisnis Fakultas Pertanian UPN Veteran Jawa Timur
  • Wiwik Sri Harijani Prodi Agriteknologi Fakultas Pertanian UPN Veteran Jawa Timur
  • Laksmi Diana UPN Veteran Jawa Timur
  • Setyo Parsudi UPN Veteran Jawa Timur
Keywords: Personal, Budaya, Lingkungan Sosial, Psikologi, Agrowisata Kopi

Abstract

Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi agrowisata kopi di Jawa Timur (personal, budaya, lingkungan sosial, psikologi). Penelitian dilakukan di 19 kabupaten di Provinsi Jawa Timur. Jumlah responden dalam penelitian ini sebanyak 285, setiap kecamatan diambil sebanyak 15 responden. Analisis menggunakan software (Soft Ware) WarpPLS 6.0 (Partial Least Squares). Hasil penelitian menunjukkan bahwa variabel personal, budaya, lingkungan sosial, psikologi memberikan pengaruh positif nyata terhadap permintaan wisatawan agrowisata kopi di Jawa Timur.

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Published
2021-06-04
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