PENGARUH RATING DAN REVIEW TERHADAP KEPUASAN PEMBELIAN ONLINE PADA E-COMMERCE SHOPEE DI KALANGAN SISWA SMA
Keywords:
rating, review, online purchasing satisfaction
Abstract
The development of digital technology has driven an increase in online shopping activities through e-commerce, including the use of the Shopee application among high school students. In making transactions, consumers generally utilize rating and review features as considerations before purchasing a product. This study aims to analyze the impact of ratings and reviews on online purchasing satisfaction among grade XII students of SMAN 1 Sukodadi. Using an associative quantitative method, this study analyzed data from 50 respondents who responded to 20 statement items. The data analysis process was carried out using the IBM SPSS Statistics 25 application. Based on the test results, all instrument items were declared valid because they had a significance value of 0.000, which was below the threshold of 0.05. In addition, the reliability test produced a Cronbach's Alpha coefficient of 0.771, thus the instrument was proven reliable for use. The t-test showed that ratings had a significant effect on purchasing satisfaction with a significance value of 0.001 and reviews of 0.004. In addition, the F-test obtained a significance value of 0.000 with a coefficient of determination (R²) of 0.701.
References
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Taherdoost, H. (2016). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. International Journal of Academic Research in Management, 5, 18–27. https://doi.org/10.2139/ssrn.3205035
Andrade, C. (2021). The Inconvenient Truth About Convenience And Purposive Samples. 43(1), 86–88. Https://Doi.Org/10.1177/0253717620977000
Andriansyah, A., & Sihombing, C. E. H. (2024). Pengaruh Promosi, Rating Dan Online Customer Review Terhadap Keputusan Pembelian Di Marketplace Shopee Food. 6(3), 299–308. Https://Doi.Org/Https://Doi.Org/10.32938/Ie.V6i3.7951
Antoro, B. (2025). Kesalahan Sistematis Penggunaan Skala Likert Dalam Penelitian : Analisis. 2(2), 63–81. Https://Jurnal.Ananpublisher.Com/Index.Php/Jmsh
Asosiasi, I. P. L. I. (2024). Survei Penetrasi Internet Indonesia 2024. Https://Apjii.Or.Id/Survei
Aziiz, A. K. N., & Zaini, A. (2024). Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Produk Erigo Di Marketplace Shopee. 10(1). Https://Doi.Org/Https://Doi.Org/10.33795/Jab.V10i1.3601
Creswell, J. W., & Creswell, J. D. (2022). Research Design: Qualitative, Quantitative, And Mixed Methods Approaches (6th Ed. (Ed.)). Sage Publications.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison Of Convenience Sampling And Purposive Sampling. 5(1), 1–4. Https://Doi.Org/10.11648/J.Ajtas.20160501.11
Ghozali, I. (2021). Aplikasi Analisis Multivariate Dengan Program IBM SPSS Statistics 25. Badan Penerbit Universitas Diponegoro.
Gosal, G. G. (2024). The Relationship Of Customer Experience, Customer Engagement, Customer Satisfaction, And Customer Loyalty In Shopee E-Commerce. 11(1), 196–204. Https://Doi.Org/Https://Doi.Org/10.35794/Jmbi.V11i1.53201
Gozali, J., Jamaludin, B., & Simanjorang, H. (2024). Kondisi Perekonomian Di Indonesia Pada Masa Awal Kemerdekaan. 1(2), 137–143. Https://Jurnal.Budhimulia.Com/Index.Php/Marema/Article/View/233
Haifa, N. M., Nabilla, I., Rahmatika, V., & Hidayatullah, R. (2025). Identifikasi Variabel Penelitian, Jenis Sumber Data Dalam Penelitian Pendidikan. 2(2). Https://Doi.Org/Https://Doi.Org/10.62383/Dilan.V2i2.1563
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2021). Multivariate Data Analysis (8th Ed. (Ed.)). Cengage Learning.
Haliza, H. N., & Anasrulloh, M. (2023). Pengaruh Online Customer Review Dan Online Customer RATING TERHADAP Keputusan Pembelian Online Melalui Marketplace Shopee Mahasiswa Pendidikan Ekonomi Universitas Bhinneka PGRI. 2, 1756–1766. Https://Doi.Org/Https://Doi.Org/10.55681/Economina.V2i7.671
Ikaningtyas, M., Trimono, T., Sanistasya, P. A., & Anisykurlillah, R. (2025). Model SEM: Pendekatan Kuantitatif Untuk Analisis Faktor Yang Berpengaruh Terhadap Kepuasan Dan Loyalitas Pelanggan Aplikasi Shopee. 14(1), 200–211. Https://Doi.Org/10.14710/J.Gauss.14.1.200-211
Irawati, A., Lestari, N. B., Ketut, N., Lestari, S., & Laban, N. (2025). Pengaruh Kualitas Produk , Potongan Harga , Dan Review Produk Terhadap Kepuasan Pembelian Pada Pengguna Aplikasi Shopee Dikalangan Mahasiswa PIPS FKIP Universitas Lampung. 9(2), 25305–25313. Https://Doi.Org/Https://Doi.Org/10.31004/Jptam.V9i2.30785
Kinanding, J., & Nurrohim, H. (2024). Brand Awareness, Electronic Word-Of-Mouth, And Viral Marketing’s Effects On Purchase Decisions. 14(April), 13–22.
Komalasari, N., & Gemina, D. (2022). Kepuasan Konsumen Berbasis Kualitas Pelayanan Dan Harga Custumer. 8(2). Https://Doi.Org/Https://Doi.Org/10.30997/Jvs.V8i2.7255
Kuswanto. (2020). Pengaruh Harga Dan Pelayanan Terhadap Keputusan Konsumen Berbelanja Pada Mini Market Navva Di Kecamatan Kembangbahu Kabupaten Lamongan The. 4, 16–23. Https://Doi.Org/Https://Doi.Org/10.36841/Cermin_Unars.V4i1.526
Lengkong, A. G., Mangantar, M., & Arie, F. V. (2023). Pengaruh Kualitas Pelayanan Dan Kepercayaan Konsumen Terhadap Kepuasan Pelanggan Shopee Di Manado. 11(2), 1–10. Https://Doi.Org/Https://Doi.Org/10.35794/Emba.V11i02.47537
Rahim, A. (2026). Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah. 10(2). Https://Jurnal.Stiq-Amuntai.Ac.Id/Index.Php/Al-Madrasah/Index
Sandyamajid, A., & Yasaningthias, G. (2024). Pengaruh online customer rating dan online customer review Terhadap Keputusan Pembelian Produk Fashion Pada Pengguna Marketplace Tiktok Shop Tangerang Tahun 2024 Amalia. 4(5), 452–459. https://doi.org/https://doi.org/10.31334/jambis.v4i5.4556
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7 (ed.)). Wiley.
Seppa, Y. I., S2, M. R., & Kasmita, M. (2024). Dampak Online Customer Review Dalam Pengambilan Keputusan Pembelian Pada Pengguna Shopee. 3(3), 173–182. https://doi.org/https://doi.org/10.26858/jab.v3i3.65758
Soekotjo, E. (2022). Pengaruh Online Customer Review Terhadap Kepercayaan Yang Mempengaruhi Minat Beli Konsumen Dnd Pet Di Marketplace Shopee. 7(5).
Sugiyono. (2023). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Sundari, R. (2025). Analisis Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian pada Marketplace Shopee. 4(2), 188–197. https://doi.org/https://doi.org/10.35446/bisniskompetif.v4i2.2396
Susetyo, B., & Cahyadi, N. (2023). Pengaruh Kemudahan Penggunaan , Keamanan Transaksi Dan Online Customer Review Terhadap Keputusan Pembelian Dan Minat Untuk Membeli Sebagai Variable Intervening. Journal Of Social Science Research Volume, 3, 6342–6356. https://j-innovative.org/index.php/Innovative%0APengaruh
Syahyudi, R., & Wasiman. (2024). Pengaruh Pengalaman Belanja, Customer Review Online dan Layanan Pelanggan terhadap Kepuasan Pelanggan Shopee di Kota Batam. 4(2). https://doi.org/https://doi.org/10.57250/ajsh.v4i2.544
Taherdoost, H. (2016). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. International Journal of Academic Research in Management, 5, 18–27. https://doi.org/10.2139/ssrn.3205035
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