PENGARUH DIFERENSIASI PRODUK, INOVASI DAN NILAI TRADISIONAL TERHADAP KEUNGGULAN BERSAING UKM BATIK SUMENEP DIMEDIASI KAPABILITAS PEMASARAN DI TENGAH PERSAINGAN GLOBAL
Abstract
This study aims to analyze the effect of product differentiation, innovation, and traditional values on the competitive advantage of batik SMEs in Sumenep Regency, with marketing capability as a mediating variable amid global market competition. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM). The research sample consisted of 125 batik business owners selected through purposive sampling. The research instrument was validated through reliability, convergent validity, and discriminant validity testing. The results show that product differentiation has a significant direct effect on competitive advantage but does not significantly influence marketing capability. Innovation significantly affects both competitive advantage and marketing capability, although the direction of the effect on marketing capability is negative. Traditional values positively influence marketing capability but have a negative direct effect on competitive advantage. Marketing capability demonstrates a strong and significant positive influence on competitive advantage and effectively mediates the influence of traditional values and innovation. These findings highlight the strategic role of marketing capability in transforming internal potential into sustainable competitive advantage. The implication of this study suggests that adaptive and integrated marketing strategies are essential for aligning differentiation, innovation, and cultural values to enhance the competitiveness of batik SMEs in both domestic and global markets.
References
Anwar, M. C., Andini, S. A., Adellia, E. A., & Yulaeli, T. (2023). Peran Transformasi Digital dan Tantangan Inovasi terhadap Keberlanjutan UKM di Indonesia (Studi Literature Review). Jurnal Manajemen, Akuntansi, Dan Logistik, II(2), 300–313.
Arabeche, Z., Soudani, A., Brahmi, M., Aldieri, L., Vinci, C. P., El, M., & Abdelli, A. (2022). Entrepreneurial Orientation , Organizational Culture and Business Performance in SMEs : Evidence from Emerging Economy. 1–20.
Barney, J., Wright, M., & Ketchen, D. J. (2001a). The resource-based view of the firm: Ten years after 1991. Journal of Management, 27(6), 625–641. https://doi.org/10.1016/S0149-2063(01)00114-3
Barney, J., Wright, M., & Ketchen, D. J. (2001b). The resource-based view of the firm: Ten years after 1991. Journal of Management, 27(6), 625–641. https://doi.org/10.1177/014920630102700601
Ciptandi, F. (2020). Innovation of motif design for traditional batik craftsmen. Understanding Digital Industry, February 2020, 302–306. https://doi.org/10.1201/9780367814557-72
Conner, K. (1991). A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm. In Journal of Management (Vol. 17, Issue 1, p. 34).
Conner, K. R., & Prahalad, C. K. (1996). A Resource-based Theory of the Firm: Knowledge Versus Opportunism. Organization Science, 7(5), 477–501. https://doi.org/10.1287/orsc.7.5.477
Fakhreddin, F., & Foroudi, P. (2025). Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness. Strategic Change, 2011, 1–19. https://doi.org/10.1002/jsc.2644
Four, M., Zendrato, N., Megawati Pasaribu, R., Simanjuntak, J., Samosir, A. T., & Manajemen, P. S. (2023). Pengaruh Kapabilitas Pemasaran terhadap Keunggulan Daya Saing dengan Orientasi Pasar Sebagai Mediasi (Studi UKM Fashion di Kota Medan). 7(February), 6970–1687.
Frans Sudirjo, Arief Yanto Rukmana, Hilarius Wandan, & Muhammad Lukman Hakim. (2023). Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1), 55–69. https://doi.org/10.52005/bisnisman.v5i1.134
Ghofur, S. Al. (2025). Komunikasi Sosial dalam Pelestarian Nilai-Nilai Lokal di Era Modernisasi. April.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Harahap, M., Bilgies, A., Nurjanah, S., Syamsuri, & Wijayanto, G. (2024). Pengembangan Branding Lokal Berkelanjutan: Mempromosikan Produk Unggulan dan Pariwisata Daerah melalui Pemasaran Berbasis Komunitas. I-Com: Indonesian Community Journal, 4(2), 644–653. https://doi.org/10.33379/icom.v4i2.4208
Hendayana, Y., Suryana, Disman, M. S., Mulyadi, H., & Saputra, J. (2019). The empowering comparative supply chain operations of batik SMEs through uniqueness of packaging, productivity and innovation. International Journal of Supply Chain Management, 8(5), 986–993.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Hertiana, M., Sunarya, E., & Z, F. M. (2022). Pengaruh Kapabilitas Inovasi Dan Strategi Diferensiasi Terhadap Keunggulan Bersaing Pada Masa Covid-19. Business UHO: Jurnal Administrasi Bisnis, 7(1), 200. https://doi.org/10.52423/bujab.v7i1.26084
Iriyanto, S., Suharnomo, Hidayat, M. T., & Anas, M. (2021). Do intangible assets and innovation orientation influence competitive advantages? A case study of SMEs in Indonesia. Universal Journal of Accounting and Finance, 9(1), 105–115. https://doi.org/10.13189/ujaf.2021.090111
Kotler, P. dan K. L. K. (2016). Marketing Management.
Kustiyahningsih, Y., Anamisa, D. R., & Mufarroha, F. A. (2021). The SME performance recommendation system facing the 4.0 industrial revolution uses the Fuzzy ANP method. Journal of Physics: Conference Series, 1836(1), 0–7. https://doi.org/10.1088/1742-6596/1836/1/012036
Leguina, A. (2015). A primer on partial least squares structural equation modeling (PLS-SEM). International Journal of Research & Method in Education, 38(2), 220–221. https://doi.org/10.1080/1743727x.2015.1005806
Lopes, J. L., & Basso, L. F. C. (2023). The Impact of Eco-Innovation Adoption on Business Performance—A Study of the Hospitality Sector in Brazil. Sustainability (Switzerland), 15(11). https://doi.org/10.3390/su15118696
Miller, D., & Friesen, P. H. (1986). Porter’s (1980) Generic Strategies and Performance: An Empirical Examination with American Data: Part II: Performance Implications. Organization Studies, 7(3), 255–261. https://doi.org/10.1177/017084068600700303
Muhammad Nizar, M. Jamhuri, A. R. (2024). PENGUATAN KAPABILITAS DIGITAL UKM BATIK CANTING KHAS GEMPOL Strengthening Digital Capability Of Batik Canting Smes In Gempol , Pasuruan Regency. JURNAL ABDI INSANI, 11(September), 755–763.
Nur Laili Fikriah, Mega Noerman Ningtyas, & Ikhsan Maksum. (2024). Direct And Indirect Effect Of Marketing Capabilities On The Performance Of MSMEs. Jurnal Ekonomi, 29(2), 363–382. https://doi.org/10.24912/je.v29i2.2336
Nuraini, V., Hermawan, H., & Rahayu, J. (2025). STRATEGY BASED ON CREATIVITY AND PRODUCT INNOVATION : AN EMPIRICAL STUDY ON THE SUSTAINABILITY OF. Dynamic Management Journal, 9(2), 572–593.
Nurudin, N. (2023). Pengaruh Marketing Innovativeness dan Market Sensing Capabilities terhadap Marketing Performance UMKM Batik Jawa Tengah. Jurnal Manajemen Dayasaing, 25(1), 1–13. https://doi.org/10.23917/dayasaing.v25i1.20637
Parlyna, R., Susanto, P., Abror, A., & Marsal, A. (2024). Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja UKM di Provinsi DKI Jakarta: Peran Religiousitas sebagai Pemoderasi. Kontekstualita, 38(02), 103–114. https://doi.org/10.30631/38.02.103-114
Puspita Veny, S. S. (2022). Pengaruh Inovasi Produk dan Diferensiasi Produk Terhadap Keunggulan Bersaing Batik. Jurnal Bisnis, Manajemen, Dan Keuangan, 3(1), 1–12.
Quaye, D., & Mensah, I. (2019). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision, 57(7), 1535–1553. https://doi.org/10.1108/MD-08-2017-0784
Rachmawati, R., Widowati, Anindya, & Kamal, M. (2022). A Portrait of a Bussiness Management and Strategy in Developing Batik Small and Medium Enterprise (SME) in 4.0 Industrial Era. Proceedings of the 6th International Conference on Science, Education and Technology (ISET 2020), 574(Iset 2020), 428–432. https://doi.org/10.2991/assehr.k.211125.079
Rahmat, D. A., Rumanti, A. A., Pulungan, M. A., Rizaldi, A. S., & Amelia, M. (2024). Evaluating the Role of Open Innovation and Circular Economy in Enhancing Organizational Performance: Insights from Batik Small and Medium Enterprises in Banyuwangi, Indonesia. Sustainability (Switzerland), 16(24). https://doi.org/10.3390/su162411194
Raya, A. B., Andiani, R., Siregar, A. P., Prasada, I. Y., Indana, F., Simbolon, T. G. Y., Kinasih, A. T., & Nugroho, A. D. (2021). Challenges, open innovation, and engagement theory at craft smes: Evidence from Indonesian batik. Journal of Open Innovation: Technology, Market, and Complexity, 7(2). https://doi.org/10.3390/joitmc7020121
Rezaei, J., & Ortt, R. (2018). Entrepreneurial orientation and firm performance: the mediating role of functional performances. Management Research Review, 41(7), 878–900. https://doi.org/10.1108/MRR-03-2017-0092
Rodiah, & Valentina. (2024). Menciptakan Strategi Pemasaran Berkelanjutan Pada Ukm. Jurnal BUDIMAS, 06(01), 1–9.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Handbook of Market Research. In Handbook of Market Research (Issue July). https://doi.org/10.1007/978-3-319-05542-8
Shaferi, I., Setyanto, R. P., & Nawarini, A. T. (2024). Development of a Transformative Relational Management Model to Improve Batik MSME Marketing Performance. Quality - Access to Success, 25(200), 256–264. https://doi.org/10.47750/QAS/25.200.26
Sudrajat, D. (2013). Kapabilitas Dinamik, Kinerja Inovasi, dan Kinerja Perusahaan Jasa Logistik di Indonesia (Suatu Kerangka Penelitian). Binus Business Review, 4(2), 798–811. https://doi.org/10.21512/bbr.v4i2.1396
Syed Shaharuddin, S. I., Shamsuddin, M. S., Drahman, M. H., Hasan, Z., Mohd Asri, N. A., Nordin, A. A., & Shaffiar, N. M. (2021). A Review on the Malaysian and Indonesian Batik Production, Challenges, and Innovations in the 21st Century. SAGE Open, 11(3). https://doi.org/10.1177/21582440211040128
Taufik, N. (2019). STRATEGY FOR EMPOWERMENT OF BATIK SMES IN TASIKMALAYA CITY TO. November 2018.
Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational Statistics and Data Analysis, 48(1), 159–205. https://doi.org/10.1016/j.csda.2004.03.005
Triwijayati, A., Luciany, Y. P., Novita, Y., Sintesa, N., & Zahruddin, A. (2023). Strategi Inovasi Bisnis untuk Meningkatkan Daya Saing dan Pertumbuhan Organisasi di Era Digital. Jurnal Bisnis Dan Manajemen West Science, 2(03), 306–314. https://doi.org/10.58812/jbmws.v2i03.564
Umboh, I. A., & Aryanto, V. D. W. (2023). Digital Marketing Development Model through Digital Literacy Mediation to Improve SME’s Performance. Media Ekonomi Dan Manajemen, 38(1), 94. https://doi.org/10.56444/mem.v38i1.3315
Utomo, H. S., & Susanta, S. (2020). The Effect of Digital Marketing Capability Against Marketing Performance with Innovation as mediation (Study on Batik SMEs during the Covid-19 Pandemic). Proceeding on Political and Social Science Series, 1(1), 166–173. https://doi.org/10.31098/pss.v1i1.193
Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69(1), 80–94. https://doi.org/10.1509/jmkg.69.1.80.55505
Wang, X., Zheng, C., Mutuc, E. B., Su, N., Hu, T., Zhou, H., Fan, C., Hu, F., & Wei, S. (2022). How Does Organizational Unlearning Influence Product Innovation Performance? Moderating Effect of Environmental Dynamism. Frontiers in Psychology, 13(August), 1–14. https://doi.org/10.3389/fpsyg.2022.840775
Weerawardena, J. (2011). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15–35. https://doi.org/10.1080/0965254032000096766
Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly: Management Information Systems, 33(1), 177–196. https://doi.org/10.2307/20650284
Widjajanti, K., & Sugiyanto, E. K. (2024). Competitiveness Improvement Strategies of Msme Blora Batik: Analytic Network Process Approach. International Journal of Professional Business Review, 9(1), e03381. https://doi.org/10.26668/businessreview/2024.v9i1.3381
Zainurrafiqi, Saifi, M., Kusumawati, A., & Sunarti. (2025). Revitalizing traditional crafts: How innovation and branding capability drive business success in batik SMEs. Edelweiss Applied Science and Technology, 9(4), 2803–2812. https://doi.org/10.55214/25768484.v9i4.6654
Arabeche, Z., Soudani, A., Brahmi, M., Aldieri, L., Vinci, C. P., El, M., & Abdelli, A. (2022). Entrepreneurial Orientation , Organizational Culture and Business Performance in SMEs : Evidence from Emerging Economy. 1–20.
Barney, J., Wright, M., & Ketchen, D. J. (2001a). The resource-based view of the firm: Ten years after 1991. Journal of Management, 27(6), 625–641. https://doi.org/10.1016/S0149-2063(01)00114-3
Barney, J., Wright, M., & Ketchen, D. J. (2001b). The resource-based view of the firm: Ten years after 1991. Journal of Management, 27(6), 625–641. https://doi.org/10.1177/014920630102700601
Ciptandi, F. (2020). Innovation of motif design for traditional batik craftsmen. Understanding Digital Industry, February 2020, 302–306. https://doi.org/10.1201/9780367814557-72
Conner, K. (1991). A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm. In Journal of Management (Vol. 17, Issue 1, p. 34).
Conner, K. R., & Prahalad, C. K. (1996). A Resource-based Theory of the Firm: Knowledge Versus Opportunism. Organization Science, 7(5), 477–501. https://doi.org/10.1287/orsc.7.5.477
Fakhreddin, F., & Foroudi, P. (2025). Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness. Strategic Change, 2011, 1–19. https://doi.org/10.1002/jsc.2644
Four, M., Zendrato, N., Megawati Pasaribu, R., Simanjuntak, J., Samosir, A. T., & Manajemen, P. S. (2023). Pengaruh Kapabilitas Pemasaran terhadap Keunggulan Daya Saing dengan Orientasi Pasar Sebagai Mediasi (Studi UKM Fashion di Kota Medan). 7(February), 6970–1687.
Frans Sudirjo, Arief Yanto Rukmana, Hilarius Wandan, & Muhammad Lukman Hakim. (2023). Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1), 55–69. https://doi.org/10.52005/bisnisman.v5i1.134
Ghofur, S. Al. (2025). Komunikasi Sosial dalam Pelestarian Nilai-Nilai Lokal di Era Modernisasi. April.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Harahap, M., Bilgies, A., Nurjanah, S., Syamsuri, & Wijayanto, G. (2024). Pengembangan Branding Lokal Berkelanjutan: Mempromosikan Produk Unggulan dan Pariwisata Daerah melalui Pemasaran Berbasis Komunitas. I-Com: Indonesian Community Journal, 4(2), 644–653. https://doi.org/10.33379/icom.v4i2.4208
Hendayana, Y., Suryana, Disman, M. S., Mulyadi, H., & Saputra, J. (2019). The empowering comparative supply chain operations of batik SMEs through uniqueness of packaging, productivity and innovation. International Journal of Supply Chain Management, 8(5), 986–993.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Hertiana, M., Sunarya, E., & Z, F. M. (2022). Pengaruh Kapabilitas Inovasi Dan Strategi Diferensiasi Terhadap Keunggulan Bersaing Pada Masa Covid-19. Business UHO: Jurnal Administrasi Bisnis, 7(1), 200. https://doi.org/10.52423/bujab.v7i1.26084
Iriyanto, S., Suharnomo, Hidayat, M. T., & Anas, M. (2021). Do intangible assets and innovation orientation influence competitive advantages? A case study of SMEs in Indonesia. Universal Journal of Accounting and Finance, 9(1), 105–115. https://doi.org/10.13189/ujaf.2021.090111
Kotler, P. dan K. L. K. (2016). Marketing Management.
Kustiyahningsih, Y., Anamisa, D. R., & Mufarroha, F. A. (2021). The SME performance recommendation system facing the 4.0 industrial revolution uses the Fuzzy ANP method. Journal of Physics: Conference Series, 1836(1), 0–7. https://doi.org/10.1088/1742-6596/1836/1/012036
Leguina, A. (2015). A primer on partial least squares structural equation modeling (PLS-SEM). International Journal of Research & Method in Education, 38(2), 220–221. https://doi.org/10.1080/1743727x.2015.1005806
Lopes, J. L., & Basso, L. F. C. (2023). The Impact of Eco-Innovation Adoption on Business Performance—A Study of the Hospitality Sector in Brazil. Sustainability (Switzerland), 15(11). https://doi.org/10.3390/su15118696
Miller, D., & Friesen, P. H. (1986). Porter’s (1980) Generic Strategies and Performance: An Empirical Examination with American Data: Part II: Performance Implications. Organization Studies, 7(3), 255–261. https://doi.org/10.1177/017084068600700303
Muhammad Nizar, M. Jamhuri, A. R. (2024). PENGUATAN KAPABILITAS DIGITAL UKM BATIK CANTING KHAS GEMPOL Strengthening Digital Capability Of Batik Canting Smes In Gempol , Pasuruan Regency. JURNAL ABDI INSANI, 11(September), 755–763.
Nur Laili Fikriah, Mega Noerman Ningtyas, & Ikhsan Maksum. (2024). Direct And Indirect Effect Of Marketing Capabilities On The Performance Of MSMEs. Jurnal Ekonomi, 29(2), 363–382. https://doi.org/10.24912/je.v29i2.2336
Nuraini, V., Hermawan, H., & Rahayu, J. (2025). STRATEGY BASED ON CREATIVITY AND PRODUCT INNOVATION : AN EMPIRICAL STUDY ON THE SUSTAINABILITY OF. Dynamic Management Journal, 9(2), 572–593.
Nurudin, N. (2023). Pengaruh Marketing Innovativeness dan Market Sensing Capabilities terhadap Marketing Performance UMKM Batik Jawa Tengah. Jurnal Manajemen Dayasaing, 25(1), 1–13. https://doi.org/10.23917/dayasaing.v25i1.20637
Parlyna, R., Susanto, P., Abror, A., & Marsal, A. (2024). Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja UKM di Provinsi DKI Jakarta: Peran Religiousitas sebagai Pemoderasi. Kontekstualita, 38(02), 103–114. https://doi.org/10.30631/38.02.103-114
Puspita Veny, S. S. (2022). Pengaruh Inovasi Produk dan Diferensiasi Produk Terhadap Keunggulan Bersaing Batik. Jurnal Bisnis, Manajemen, Dan Keuangan, 3(1), 1–12.
Quaye, D., & Mensah, I. (2019). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision, 57(7), 1535–1553. https://doi.org/10.1108/MD-08-2017-0784
Rachmawati, R., Widowati, Anindya, & Kamal, M. (2022). A Portrait of a Bussiness Management and Strategy in Developing Batik Small and Medium Enterprise (SME) in 4.0 Industrial Era. Proceedings of the 6th International Conference on Science, Education and Technology (ISET 2020), 574(Iset 2020), 428–432. https://doi.org/10.2991/assehr.k.211125.079
Rahmat, D. A., Rumanti, A. A., Pulungan, M. A., Rizaldi, A. S., & Amelia, M. (2024). Evaluating the Role of Open Innovation and Circular Economy in Enhancing Organizational Performance: Insights from Batik Small and Medium Enterprises in Banyuwangi, Indonesia. Sustainability (Switzerland), 16(24). https://doi.org/10.3390/su162411194
Raya, A. B., Andiani, R., Siregar, A. P., Prasada, I. Y., Indana, F., Simbolon, T. G. Y., Kinasih, A. T., & Nugroho, A. D. (2021). Challenges, open innovation, and engagement theory at craft smes: Evidence from Indonesian batik. Journal of Open Innovation: Technology, Market, and Complexity, 7(2). https://doi.org/10.3390/joitmc7020121
Rezaei, J., & Ortt, R. (2018). Entrepreneurial orientation and firm performance: the mediating role of functional performances. Management Research Review, 41(7), 878–900. https://doi.org/10.1108/MRR-03-2017-0092
Rodiah, & Valentina. (2024). Menciptakan Strategi Pemasaran Berkelanjutan Pada Ukm. Jurnal BUDIMAS, 06(01), 1–9.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Handbook of Market Research. In Handbook of Market Research (Issue July). https://doi.org/10.1007/978-3-319-05542-8
Shaferi, I., Setyanto, R. P., & Nawarini, A. T. (2024). Development of a Transformative Relational Management Model to Improve Batik MSME Marketing Performance. Quality - Access to Success, 25(200), 256–264. https://doi.org/10.47750/QAS/25.200.26
Sudrajat, D. (2013). Kapabilitas Dinamik, Kinerja Inovasi, dan Kinerja Perusahaan Jasa Logistik di Indonesia (Suatu Kerangka Penelitian). Binus Business Review, 4(2), 798–811. https://doi.org/10.21512/bbr.v4i2.1396
Syed Shaharuddin, S. I., Shamsuddin, M. S., Drahman, M. H., Hasan, Z., Mohd Asri, N. A., Nordin, A. A., & Shaffiar, N. M. (2021). A Review on the Malaysian and Indonesian Batik Production, Challenges, and Innovations in the 21st Century. SAGE Open, 11(3). https://doi.org/10.1177/21582440211040128
Taufik, N. (2019). STRATEGY FOR EMPOWERMENT OF BATIK SMES IN TASIKMALAYA CITY TO. November 2018.
Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational Statistics and Data Analysis, 48(1), 159–205. https://doi.org/10.1016/j.csda.2004.03.005
Triwijayati, A., Luciany, Y. P., Novita, Y., Sintesa, N., & Zahruddin, A. (2023). Strategi Inovasi Bisnis untuk Meningkatkan Daya Saing dan Pertumbuhan Organisasi di Era Digital. Jurnal Bisnis Dan Manajemen West Science, 2(03), 306–314. https://doi.org/10.58812/jbmws.v2i03.564
Umboh, I. A., & Aryanto, V. D. W. (2023). Digital Marketing Development Model through Digital Literacy Mediation to Improve SME’s Performance. Media Ekonomi Dan Manajemen, 38(1), 94. https://doi.org/10.56444/mem.v38i1.3315
Utomo, H. S., & Susanta, S. (2020). The Effect of Digital Marketing Capability Against Marketing Performance with Innovation as mediation (Study on Batik SMEs during the Covid-19 Pandemic). Proceeding on Political and Social Science Series, 1(1), 166–173. https://doi.org/10.31098/pss.v1i1.193
Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69(1), 80–94. https://doi.org/10.1509/jmkg.69.1.80.55505
Wang, X., Zheng, C., Mutuc, E. B., Su, N., Hu, T., Zhou, H., Fan, C., Hu, F., & Wei, S. (2022). How Does Organizational Unlearning Influence Product Innovation Performance? Moderating Effect of Environmental Dynamism. Frontiers in Psychology, 13(August), 1–14. https://doi.org/10.3389/fpsyg.2022.840775
Weerawardena, J. (2011). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15–35. https://doi.org/10.1080/0965254032000096766
Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly: Management Information Systems, 33(1), 177–196. https://doi.org/10.2307/20650284
Widjajanti, K., & Sugiyanto, E. K. (2024). Competitiveness Improvement Strategies of Msme Blora Batik: Analytic Network Process Approach. International Journal of Professional Business Review, 9(1), e03381. https://doi.org/10.26668/businessreview/2024.v9i1.3381
Zainurrafiqi, Saifi, M., Kusumawati, A., & Sunarti. (2025). Revitalizing traditional crafts: How innovation and branding capability drive business success in batik SMEs. Edelweiss Applied Science and Technology, 9(4), 2803–2812. https://doi.org/10.55214/25768484.v9i4.6654
.png)
