STRATEGI PENGEMBANGAN PRODUKSI KERIPIK TALAS (STUDI KASUS PADA USAHA RUMAH TANGGA KHALISTA DI TANAH SIRAH NAGARI KOTO ANAU KECAMATAN LEMBANG JAYA KABUPATEN SOLOK)

  • Helmayuni Helmayuni Program Studi Agribisnis Fakultas Pertanian Universitas Mahaputra Muhammad Yamin Solok
  • Edi Firnando Program Studi Agribisnis Fakultas Pertanian Universitas Mahaputra Muhammad Yamin Solok
  • Neva Nadia Putri Program Studi Agribisnis Fakultas Pertanian Universitas Mahaputra Muhammad Yamin Solok
Keywords: Household Business, Strategy, Development

Abstract

Solok Regency is one of the taro producing areas, one of which is in Tanah Sirah Nagari Koto Anau. Farmers in this area have cultivated a lot of taro plants. Taro plants in this area have also been processed into taro chips, as is done by the Khalista household business. This study aims to determine the strategies that can be used for the Khalista taro chips household business in developing its business. The research was conducted using the case study method. The data collected is in the form of primary and secondary data. Sampling of farmers using the Simple Random Sampling technique and samples were taken as many as 31 people or 40% of the 78 people (population). Data analysis used is SWOT analysis. Based on the results of the analysis of the Khalista Talas Chips household business, it is known that the Khalista Talas Chips Home Industry has been established since 2015 and continues to produce until now. This business, which is managed by simple management, continues to grow, producing processed products made from taro plants which are purchased from farmers around the location. The results of the SWOT analysis show that the position of the Khalista Taro Chips home industry business in Lembang Jaya District, Solok Regency is in quadrant I with coordinates (0.84; 1.21), with the strategy formulation being S-O (Aggressive Strategy). This strategy uses internal strengths by taking advantage of external opportunities.

References

Arnold, P. W., Nainggolan, P., & Damanik, D. (2020). Analisis Kelayakan Usaha dan Strategi Pengembangan Industri Kecil Tempe di Kelurahan Setia Negara Kecamatan Siantar Sitalasari. Jurnal Ekuilnomi, 2(1), 29-39.
Kemala, N., & Wulandari, S. A. (2017). Dampak Kemasan terhadap Kuantitas Penjualan Produk USAha Agroindustri CV. Tuli Mario di Tangkit Baru Kota Jambi. Jurnal Ilmiah Universitas Batanghari Jambi, 15(1), 1-7.
Mustika, Y. N. (2014). Analisis Permintaan Kredit Modal Kerja Usaha Kecil Di Koperasi Serba Usaha Gandok Sragen (Universitas Muhammadiyah Surakarta, Doctoral dissertation).
Nisak, Z. (2013). Analisis SWOT untuk menentukan strategi kompetitif. Jurnal Ekbis, 9(2), 468-476.
Nuraidah M, A. I. D. A. (2020). Usulan Strategi Pemasaran Perumahan Menggunakan Analisis Sswot Dan Matriks Qspm (Studi Kasus: Perumahan Green Hill, Pasir Putih) (Universitas Islam Negri Sultan Syarif Kasim Riau, Doctoral dissertation).
Putra, I. (2020). Strategi Pengembangan Wisata Air Mata Ebhu Di Kecamatan Arosbaya Kabupaten Bangkalan (Universitas 17 Agustus 1945 Surabaya, Doctoral dissertation).
Putra, A. (2018). Perancangan Kemasan Canggoreng Sa’ma Polewali Mandar (Universitas Negeri Makassar, Doctoral dissertation).
Ridwan, M., & Hatuwe, M. (2017). Pembinaan Industri Kecil dan Menengah Pada Dinas Perindustrian, Perdagangan, Koperasi dan UMKM Kota Bontang. Jurnal Administrative Reform, 2(2), 187-199.
Sajari, I. (2017). Analisis Kelayakan Usaha Keripik Pada UD. Mawar di Gampong Batee Ie Liek Kecamatan Samalanga Kabupaten Bireuen. Jurnal Sains Pertanian, 1(1), 210819.
Sulaeni, S., & Wibowo, A. S. (2018). Strategi Pengembangan Agribisnis Cabai Merah Dikawasan Agropolitan Kabupaten Serang. Jurnal Agribisnis Terpadu, 11(2), 141-151.
Zenda, R. H. (2017). Peranan Sektor Industri Terhadap Penyerapan Tenaga Kerja Di Kota Surabaya. JEB17: Jurnal Ekonomi dan Bisnis, 2(01).
Published
2022-11-30
Section
Articles
Abstract viewed = 1 times
PDF downloaded = 2 times