COMPARATIVE ANALYSIS OF STOCK PRICES OF PT. UNILEVER, TBK BEFORE AND AFTER THE ISRAELPALESTINE CONFLICT BOYCOTT CAMPAIGN
Keywords:
Event Study, Campaign Boycott, Stock Price, Abnormal Return, Trade Volume Activity
Abstract
The aim of this study is to find out whether the price of Unilever stocks had changed before and after the boycott announcement. The research methodology uses a quantitative approach with an event study; stock price data is collected over 60 days, 30 days before and 30 days after the announcement of the boycott. This research uses IBM SPSS version 25 to perform data analysis. The results of the analysis in this study, showed that the boycott campaign did not significantly affect the share price return of PT. Unilever, Tbk Indonesia. In addition, in terms of trading activity volume (VAT), the stock price before and after the boycott did not change significantly
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Rizky, S, Muhammad Ilham M, Putri Aisiyah A, Rahmawati Rihhadatul A, and R Yeni. 2022. “Analisis Mengenai Resiko Bisnis Terbesar Global Pada Tahun 2022.” Jurnal Fakultas Ekonomi Universitas PGRI Adi Buana Surabaya 1 (1): 388–97. https://snhrp.unipasby.ac.id/prosiding/index.php/snhrp/article/view/334/282.
Husnan. 2001. Dasar-Dasar Teori Portofolio Dan Analisis Sekuritas. Yogyakarta: AMPYKPN.
Fitria, Tri Ayunda, Afifudin, and Junaidi. 2019. “Analisis Dampak Reverse Stock Split Terhadap Harga Saham Dan Volume Perdagangan Saham.” E-Jra 08 (01): 41–53.
Sugiono. 2013. Metode Penelitian Kombinasi (Mixed Methods). Edited by Sutopo. Bandung: CV. Alfabeta.
Suherman, Suherman, Riznita Nuraisyah, and Gatot N. Ahmad. 2017. “Abnormal Return Dan Likuiditas Saham Atas Pengumuman Akuisisi.” Jurnal Manajemen 20 (1): 151. https://doi.org/10.24912/jm.v20i1.71.
Suganda, T. Renald. 2018. Teori Dan Pembahasan Reaksi Pasar Modal Indonesia. Malang-Jawa Timur Indonesia: CV. Seribu Bintang. https://books.google.co.id/books?id=V3ANEAAAQBAJ.
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Husnan. 2001. Dasar-Dasar Teori Portofolio Dan Analisis Sekuritas. Yogyakarta: AMPYKPN.
Published
2026-05-31
Section
Articles
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