IMPLEMENTASI PAHLAWAN EKONOMI KREATIF UNTUK MENINGKATKAN PEMASARAN PRODUK UMKM DI KOTA MALANG
Abstract
Creative economy growth in Indonesia can contribute to national gross
domestic product (GDP). The Creative Economy Agency established 16 sub-sectors that
were developed. Current conditions are still many obstacles found. One of the obstacles
faced in marketing creative economy products. This study purposes to determine the
understanding of creative economic actors about electronic commerce (E-Commerce)
and creative economic development strategies to improve product marketing. Case study
or qualitative research research method. In this case, the researchers in this study acts as
a data collection seeker which is then analyzed. Researchers present directly in order to
collect data, meet directly the parties who might information or data. The results of this
research: 1) the creative economy heroes program can improve understanding of ecommerce, 2) the government encourages the use of e-commerce as the right solution in marketing creative economy SMEs products.
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