NILAI-NILAI INDIVIDUAL WIRAUSAHA SEBAGAI SUMBERDAYA STRATEGIS DALAM PROSES PEMBENTUKAN KEUNGGULAN KOMPETITIF (Studi Kasus di Unit Usaha Waralaba CV. Inti Sukses Pratama Malang)
Abstract
From the GEM report (Global Entrepreneurship Monitor) small and medium
enterprises can contribute 57% to GDP Indonesia, including entrepreneurship. While the
phenomenon is still visible weak competitiveness capabilities in which the data from
Global Competitiveness Report 2016-2017 rank Indonesia decreased. The number of
entrepreneurs is also relatively small compared to neighboring countries. From the
perspective of entrepreneurship spirit is interesting to examine the values of individual
entrepreneurs who have an important role to competitiveness. How the role of individual
values of entrepreneurs in the process of forming competitive advantage that has high
competitiveness. From the results of research and discussion obtained the conclusion that
there are 5 individual values of entrepreneurs are important based on the intensity of
entrepreneurial activity. Individual values are integrated in such a way in corporate
strategy that proved to be an important capital that plays a strategic role for the process
of achieving competitive advantage and competitiveness of business organizations.
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