PENERAPAN MODEL UNIFIED THEORY OF ACCEPTANCE DAN USE OF TECHNOLOGY (UTAUT2) UNTUK MENJELASKAN BEHAVIORAL INTENTION DAN ACTUAL USAGE PENGGUNAAN APLIKASI QRIS DI KOTA MALANG

  • Ahmad Rifa’i Program Magister Manajemen, Pascasarjana, Institut Teknologi dan Asia Malang
  • Ike Kusdyah Rachmawati Program Magister Manajemen, Pascasarjana, Institut Teknologi dan Asia Malang
  • Theresia Pradiani Program Magister Manajemen, Pascasarjana, Institut Teknologi dan Asia Malang
  • Widi Dewi Ruspitasari Program Magister Manajemen, Pascasarjana, Institut Teknologi dan Asia Malang
Keywords: UTAUT2, Mobile Banking, Behavioral Intention and Behavioral Usage

Abstract

Quick Response Code Indonesian Standard (QRIS)a banking service that aims to provide smoothness and convenience in banking by utilizing information technology. Research to examine the extent to which Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Perceived Value and Habit and Behavioral Intention influence on Behavioral Usage. This research is an explanatory research, the location of this study was conducted in the city of Malang, East Java. The population in this study were all people who transacted using Mobile Banking with a sample of 196 respondents. Data analysis techniques using Descriptive Statistical Analysis, Path Analysis and Testing Hypotheses. From the results of the analysis and discussion obtained the results of Performance Expectancy, Effort Expectancy, Facilitating Conditions and Hedonic Motivation significantly influence Behavioral Intention. Furthermore Social Influence, Perceived Value and Habit have no significant effect on Behavioral Intention. Facilitating Conditions and habits do not significantly influence Behavioral to Used, but Behavioral Intention influences Behavioral to Use. Facilitating Conditions and habits significantly influence Behavioral Usage through Behavioral intention.

References

Abdulwahab, L., & Dahalin, Z. M. (2010). A Conceptual Model of Unified Theory of Acceptance and Use of Technology ( UTAUT ) Modification with Management Effectiveness and Program Effectiveness in Context of Telecentre. African Scientist.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes. https://doi.org/10.1016/0749-5978(91)90020-T
Al-Gahtani, S. S., Hubona, G. S., & Wang, J. (2007). Information technology (IT) in Saudi Arabia: Culture and the acceptance and use of IT. Information and Management. https://doi.org/10.1016/j.im.2007.09.002
Arbie, E. (2000). Pengantar Sistem Informasi Manajemen. Edisi Ke-7, Jilid.
Cahyani, E. D. (2013). Analisis Penerimaan Aplikasi Ruang Guru Sebagai Media Pemenuhan Informasi Akademik Siswa Sma Di Kota Surabaya Ditinjau Dari Model Utaut2. Journal ESTY D.C. https://doi.org/10.1017/CBO9781107415324.004
Fauzi, A., Widodo, T., & Djatmiko, T. (2018). Pengaruh Behavioral Intention Terhadap Use Behavior Pada Penggunaan Aplikasi Transportasi Online (Studi Kasus Pada Pengguna Go-Jek Dan Grab Di Kalangan Mahasiswa Telkom University ). E-Proceeding of Management.
Handayani, T., & Sudiana, S. (2017). ANALISIS PENERAPAN MODEL UTAUT (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) TERHADAP PERILAKU PENGGUNA SISTEM INFORMASI (STUDI KASUS: SISTEM INFORMASI AKADEMIK PADA STTNAS YOGYAKARTA). Angkasa: Jurnal Ilmiah Bidang Teknologi. https://doi.org/10.28989/angkasa.v7i2.159
Hariyanti, A. O., Hidayatullah, S., & Prasetya, D. A. (2020a). Analysis of the Acceptance and Use of Mobile Banking Services Using the Unified Theory of Acceptance and Use of Technology ( Case Study of. 5(1), 254–262.
Hariyanti, A. O., Hidayatullah, S., & Prasetya, D. A. (2020b). Analysis of the Acceptance and Use of Mobile Banking Services Using the Unified Theory of Acceptance and Use of Technology (Case Study of Bank Jatim Pasuruan Branch). Research Journal of Advanced Engineering and Science, 5(1), 254–262.
Hidayatullah, S., Firdiansjah, A., Patalo, R. G., & Waris, A. (2019). The effect of entrepreneurial marketing and competitive advantage on marketing performance. International Journal of Scientific and Technology Research.
Hidayatullah, S., Waris, A., & Devianti, R. C. (2018). Perilaku Generasi Milenial dalam Menggunakan Aplikasi Go-Food. JURNAL MANAJEMEN DAN KEWIRAUSAHAAN. https://doi.org/10.26905/jmdk.v6i2.2560
Indrata, S. L., Susanti, C. E., & Kristanti, M. M. (2017). Pengaruh Perceived Value dan E-Service Quality Terhadap Customer Behavioral Intention melalui Customer Satisfaction pada Pengguna Gojek di Surabaya. Kajian Ilmiah Mahasiswa Manajemen.
Ismarmiaty, I., & Etmy, D. (2018). Model Pendekatan UTAUT2 Modifikasi pada Analisis Penerimaan dan Penggunaan Teknologi E-Government di Nusa Tenggara Barat. MATRIK : Jurnal Manajemen, Teknik Informatika Dan Rekayasa Komputer. https://doi.org/10.30812/matrik.v18i1.347
Madi, T., Dahalin, Z., & Baharom, F. (2011). Content analysis on agile values: A perception from software practitioners. 2011 5th Malaysian Conference in Software Engineering, MySEC 2011. https://doi.org/10.1109/MySEC.2011.6140710
Mustaqim, R., Kusyanti, A., & Aryadita, H. (2018). Analisis Faktor-Faktor yang Memengaruhi Niat Penggunaan E-commerce XYZ Menggunakan Model UTAUT (Unified Theory Acceptance and Use Of Technology). Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer.
Owusu Kwateng, K., Osei Atiemo, K. A., & Appiah, C. (2019). Acceptance and use of Mobile Banking: an application of UTAUT2. Journal of Enterprise Information Management. https://doi.org/10.1108/JEIM-03-2018-0055
Rakhmadian, M., Hidayatullah, S., Respati, H., & Malang, U. M. (2017). Analisis Kualitas Sistem Dan Kualitas Informasi Terhadap Kepuasan Pemakai Sistem Informasi Akademik Dosen. Seminar Nasional Sistem Informasi, September, 665–675.
Riset, J., & Dan, A. (2007). Sistem Informasi Manajemen. Riset Akuntansi Dan Bisnis.
Rossmann, C. (2011). Theory of Reasoned Action - Theory of Planned Behavior. In Theory of Reasoned Action - Theory of Planned Behavior. https://doi.org/10.5771/9783845260341
Setyningrum, F., Arifin, Z., & Yulianto, E. (2016). PENGARUH HEDONIC MOTIVES TERHADAP SHOPPING LIFESTYLE DAN IMPULSE BUYING (Survei pada Konsumen Superindo Supermarket Yang Melakukan Impulse Buying). Jurnal Administrasi Bisnis S1 Universitas Brawijaya.
Shodiq, A. F., Hidayatullah, S., & Ardianto, Y. T. (2018). INFLUENCE OF DESIGN, INFORMATION QUALITY AND CUSTOMER SERVICES WEBSITE ON CUSTOMER SATISFACTION. 9(12), 746–750.
Sniehotta, F. F., Scholz, U., & Schwarzer, R. (2005). Bridging the intention-behaviour gap: Planning, self-efficacy, and action control in the adoption and maintenance of physical exercise. Psychology and Health. https://doi.org/10.1080/08870440512331317670
Sutton, S. (2014). Theory of planned behaviour. In Cambridge Handbook of Psychology, Health and Medicine, Second Edition. https://doi.org/10.1017/CBO9780511543579.049
Taiwo, A. A., & Downe, A. G. (2013). The theory of user acceptance and use of technology (UTAUT): A meta-analytic review of empirical findings. Journal of Theoretical and Applied Information Technology.
Venkatesh, V, Morris, M., Davis, G., & Davis, F. (2003). TECHNOLOGY ACCEPTANCE MODEL - Research. MIS Quarterly.
Venkatesh, Viswanath, Brown, S. A., & Bala, H. (2013). Bridging the qualitative-quantitative divide: Guidelines for conducting mixed methods research in information systems. MIS Quarterly: Management Information Systems. https://doi.org/10.25300/MISQ/2013/37.1.02
Venkatesh, Viswanath, Morris, M. G., Davis, G. B., & Davis, F. D. (2003). Venkatesh et al (2003) User acceptance of information technology (1). MIS Quarterly.
Wang, H. Y., & Wang, S. H. (2010). User acceptance of mobile internet based on the unified theory of acceptance and use of technology: Investigating the determinants and gender differences. Social Behavior and Personality. https://doi.org/10.2224/sbp.2010.38.3.415
Warshaw, P. R., & Davis, F. D. (1985). Disentangling Behavioral Intention and behavioral expectation. Journal of Experimental Social Psychology. https://doi.org/10.1016/0022-1031(85)90017-4
Published
2024-09-09
Abstract viewed = 35 times
PDF downloaded = 18 times