ANALISIS SUASANA KAFE DAN GAYA HIDUP TERHADAP KEPUTUSAN BERKUNJUNG PADA KAFE BERBASIS HOTEL
Abstract
Today the cafe business is increasingly everywhere, because the cafe business has also penetrated the hospitality industry. Z generation is the largest population in Indonesia. Eating and drinking outside activities occupy the fifth position from the allocation of z generation funds. The problem in this study is the price offered by hotel-based cafes which is quite expensive for z generation in Sukabumi City. This study is to determine the effect of café atmosphere and lifestyle on visiting decisions. This study uses multiple linear regression data processing techniques. The sample of this study are 383 people from z generation who had visited a cafe based on data collection via a Google questionnaire using cluster sampling techniques. The results of partial testing (t-test) of two independent variables the atmosphere of the cafe and lifestyle, each of which has a significant positive influence on the decision to visit. Simultaneous test results show that the atmosphere of the cafe and lifestyle together influence purchasing decisions. The coefficient of determination show that the cafe atmosphere and lifestyle contribute 11.7649% to visiting decisions while the remaining 88.2351% can be influenced by other variables except in this study.
References
Alfian, R., Krishna, Y., Sari, F. M., & Kahfi, K. (2022). Bisnis Kafe Mulai Pulih. validnews.id. https://www.validnews.id/ekonomi/bisnis-kafe-mulai-pulih
Alkatiri, P. H., & Ramdan, A. M. (2022). Analysis of Advertising Effectiveness Free Shipping and Consumer Trust to Increase Purchase Decisions. Almana: Jurnal Manajemen dan Bisnis, 6(2), 209–220. https://doi.org/https://doi.org/10.36555/almana.v6i2.1633
Aprillia, D. R., & Mustofa, R. H. (2022). The Influence of Lifestyle and Product Attractiveness on Purchasing Decisions at Coffee Shop in Blora Regency. International Conference on Economics and Business Studies (ICOEBS 2022), 15–24. https://doi.org/10.2991/aebmr.k.220602.003
Arianti, A., & Wulandari, S. (2022). Pengaruh Harga, Store Atmosphere dan Gaya Hidup terhadap Keputusan Pembelian di Benu Coffee and Roastery Cabang Medan. Jurnal Bisnis, Manajemen, dan Akuntansi, 9(2), 152–164. https://doi.org/10.54131/jbma.v9i2.144
Auliyanti, R., Wulandari, J., & Aprilia, H. D. (2021). Analisis Suasana Toko, Kelompok Referensi, dan Gaya Hidup terhadap Keputusan Pembelian Konsumen Starbucks Coffee di Kota Bandar Lampung. Jurnal Kompetitif Bisnis, 1(5), 13. https://doi.org/10.0120/kompetitif%20bisnis.v1i5.103
Berman, B., Evans, J. R., & Chatterjee, P. (2018). Retail Management: A Strategic Approach (Global Edition) (13 ed.). Pearson Education Limited.
Bps.go.id. (2021a). Hasil Sensus Penduduk 2020. https://www.bps.go.id/pressrelease/2021/01/21/1854/hasil-sensus-penduduk-2020.html
Bps.go.id. (2021b). Jumlah Penduduk Menurut Kecamatan dan Kelompok Umur Generasi (Jiwa), 2020. bps.go.id. https://sukabumikota.bps.go.id/indicator/12/260/1/jumlah-penduduk-menurut-kecamatan-dan-kelompok-umur-generasi.html
Budiman, S., & Radyan, D. (2021). The Effect of Cafe Atmosphere on Purchase Decision: Empirical Evidence from Generation Z in Indonesia. The Journal of Asian Finance, Economics and Business, 8(4), 483–490. https://doi.org/10.13106/jafeb.2021.vol8.no4.0483
Chaphiray, C., & Idriyanti, I. S. (2020). The Influence of Store Environment, Sales Promotion and Perceived Value on Purchase Decision. Media Bisnis, 12(2), 101–106. https://doi.org/10.34208/mb.v12i2.914
Duli, N. (2019). Metofologi Penelitian Kuantitatif: Beberapa Konsep Dasar Untuk Penulisan Skripsi dan Analisis Data dengan SPSS. Deepublish (CV Budi Utama). https://books.google.co.id/books?id=A6fRDwAAQBAJ&printsec=copyright&hl=id#v=onepage&q&f=false
Fitria, A. D., & Sijabat, R. (2021). The Influence of Store Atmosphere and Social Media Marketing on Purchase Decisions through Prices at the Unnathi Pakubuwono Beauty Clinic Jakarta. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(4). https://doi.org/10.33258/birci.v4i4.3457
Izmilla, C. M., Ramdhan, A. M., & Norisanti, N. (2022). Analisis Media Sosial Instagram Dan Suasana Cafe Terhadap Kepercayaan Konsumen Di Era New Normal (Survei Pada Followers Instagram Industri Café Palabuhanratu). COSTING: Journal of Economic, Business and Accounting, 5(2), 1247–1253. https://doi.org/https://doi.org/10.31539/costing.v5i2.2551
Jatiningrum, C., & Marantika, A. (2021). Good Corporate Governance dan Pengungkapan Enterprise Risk Management Indonesia (A. Abdul (ed.); 1 ed.). Penerbit Adab (CV.Adanu Abimata). https://www.google.co.id/books/edition/_/Sk0yEAAAQBAJ?hl=id&gbpv=1
Jayani, D. H. (2022). Gen Z Paling Banyak Belanja untuk Internet dan Makan. databoks.katadata.co.id. https://databoks.katadata.co.id/datapublish/2022/01/13/gen-z-paling-banyak-belanja-untuk-internet-dan-makan
Kotler, P., Amstrong, G., & Opresnik, M. O. (2021). Principles of Marketing Global Edition (18 ed.). Pearson Education Limited.
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management (Global Edition) (16 ed.). Pearson Education Limited.
Maney, K., & Mathews, S. (2021). A Study of the Impact of Lifestyle on Consumer Purchase Decision of Young Indians. AIMS International Journal of Management, 15(2), 89. https://doi.org/10.26573/2021.15.2.2
Mulyaningsih, R., & Wuyanti, L. (2018). The Effect Of Shop Atmosphere, Product Diversity, Taste Of Taste, Price And Lifestyle On Consumer Purchase Decision (Studies in Cafe Happy Ice Cream Sukarame, Bandar Lampung). Jurnal Riset Akuntansi dan Manajemen Malahayati, 7(1), 24–33. https://doi.org/10.33024/jeram.v7i1.2165
Ningrum, H., & Tumanggor, M. B. (2022). Pengaruh Gaya Hidup, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Di Carvas Coffee House Medan Johor. Jurnal Manajemen dan Bisnis, 1(1), 151–165. https://doi.org/10.36490/jmdb.v1i1.322
Opendata.jabarprov.go.id. (2021). Jumlah Cafe Berdasarkan Kabupaten/Kota di Jawa Barat. opendata.jabarprov.go.id. https://opendata.jabarprov.go.id/id/dataset/jumlah-cafe-berdasarkan-kabupatenkota-di-jawa-barat
Purnomo, R. A. (2016). Analisis Statistik Ekonomi dan Bisnis dengan SPSS (P. C. Ambarwati (ed.)). CV Wade Group.
Rosanti, R., Ramdan, A. M., & Jhoansyah, D. (2022). Analisis Perceived Value Dan Lifestyle Terhadap Keputusan Pembelian Produk Iphone (Studi Empiris Pada Mahasiswa Di Perguruan Tinggi Kota Sukabumi). Management Studies and Entrepreneurship Journal (MSEJ), 3(3), 1821–1830. https://yrpipku.com/journal/index.php/msej/article/download/884/557
Rudianto, R. (2021). The Influence of Culture and Lifestyle on Purchasing Decisions of Women’s Clothing at Matahari Department Store, Palopo City. International Journal of Management Progress, 2(2), 14–25. https://doi.org/10.35326/ijmp.v2i2.1027
Selfia, M., & Adri, Z. (2022). Gambaran Self-esteem terhadap Generasi Z yang Mengunjungi Coffee Shop di Kota Bukittinggi. Ranah Research: Journal of Multidisciplinary Research and Development, 5(1), 402–408. https://doi.org/10.31933/rrj.v5i1.604
Selvi, S., & Ningrum, L. (2020). Gaya Hidup Minum Kopi dalam Pengambilan Keputusan Pembelian Kopi (Studi Kasus pada Kopi Kenangan Gandaria City - Jakarta). Kepariwisataan: Jurnal Ilmiah, 14(01), 23–30. https://doi.org/10.47256/kepariwisataan.v14i01.15
Setyaningsih, W. E. (2022). The Role of Price, E-Wom, and Store Atmosphere In Taking Purchase Decisions At Coffee Shops. AGREGAT: Jurnal Ekonomi dan Bisnis, 6(1), 95–109. https://doi.org/10.22236/agregat_vol6/is1pp95-109
Solomon, M. R. (2018). Consumer Behaviour: Buying, Having and Being (Global Edition) (12 ed.). Pearson Education Limited.
Sudaryono, S. (2016). Manajemen Pemasaran: Teori dan Implementasi (S. Sigit (ed.); 1 ed.). CV. Andi Offset (ANDI).
Sujarweni, V. W. (2015). Metodologi Penelitian - Bisnis & EKonomi. PUSTAKABARUPRESS.
Suryani, S. (2022). Customer Relationship Management (CRM) dalam Riset Pemasaran. Pascal Books. https://www.google.co.id/books/edition/CUSTOMER_RELATIONSHIP_MANAGEMENT_CRM_dal/1FRzEAAAQBAJ?hl=id&gbpv=0
Widiyanti, D., & Harti, H. (2021). Pengaruh Self-Actualization dan Gaya Hidup Hangout terhadap Keputusan Pembelian di Kedai Kopi Kekinian pada Generasi Milenial Surabaya. Jurnal Manajemen Pemasaran, 15(1), 50–60. https://doi.org/10.9744/pemasaran.15.1.50-60
Performance: Jurnal Bisnis & Akuntansi allows readers to read, download, copy, distribute, print, search, or link to the full texts of its articles and allow readers to use them for any other lawful purpose. The journal allows the author(s) to hold the copyright without restrictions. Finally, the journal allows the author(s) to retain publishing rights without restrictions.
In most cases, appropriate attribution can be provided by simply citing the original article, for example:
Sakdiyah, H. (2017). ANALISIS PENERAPAN ENVIROMENTAL MANAGEMENT ACCOUNTING (EMA) PADA RSUD DR.H.SLAMET MARTODJIRJO PAMEKASAN. PERFORMANCE: Jurnal Bisnis & Akuntansi, 7(1), 1-18. doi:https://doi.org/10.24929/feb.v7i1.343
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
4.png)
.png)
