PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PENGUNJUNG TAMAN SAFARI INDONESIA II PRIGEN PASURUAN JAWA TIMUR
Abstract
This study was carried out to decide the impact of the marketing mix on the satisfaction of visitors to Taman Safari Indonesia II Prigen. While this research has the aim of understanding and analyzing how the marketing mix is offered to visitors, how the level of visitor satisfaction in the marketing mix, the magnitude of the influence of the marketing mix simultaneously and partially on the satisfaction of visitors at Taman Safari Indonesia II Prigen. The technique used on this studies is quantitative with the form of studies used is descriptive and causal. Samples have been taken the usage of a non-opportunity sampling technique with purposive sampling with a complete of four hundred respondents. In studying the data, descriptive evaluation and multiple regression evaluation have been used. After testing the simultaneity hypothesis, it is located that the first-rate of carrier has a big have an effect on at the delight of visitors at Taman Safari Indonesia II Prigen. From the consequences of partial speculation testing (t test) it changed into located that the variables iproduct, iprice, iplace, ipromotion, ipeople, iprocess, and physicali proof had a large have an impact on at the pride of traffic to Tamani Safari Indonesia II. Based at the coefficient of determination, it changed into located that the quantity of vacationer pleasure changed into 68.2% and the remaining 31.8% was caused by other factors not included in the research examined by researchers such as visiting decision factors and visitor loyalty
References
Fauzia, I. Y. (2014). Dalam Prinsip Dasar Ekonomi (hal. 25). Jakarta: PT. Fajar Interpratama.
Gambaran Umum Kabupaten Pasuruan. (2020, Mei 20). Diambil kembali dari Pemerintahan Kabupaten Pasuruan: https://www.pasuruankab.go.id/
Indriani, & Rubiyanti. (2014). Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Menabung pada Produk Taplus Muda BNI.
Kotler, & Keller. (2016). Marketing Management 15th Edition. Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran edisi 13 jilid 1. Jakarta: Erlangga.
Kottler, & Keller. (2016). Bauran Pemasaran Edisi 13. Dalam Bauran Pemasaran (hal. 378). Jakarta: Erlangga.
Lovelock. (2017). Bauran Pemasaran Jasa Perspektif Edisi 7. Jakarta : Erlangga.
Meliani, K. S., & K, N. L. (2020). Pengaruh Bauran Pemasaran Terhadap Kepuasan Wisatawan Yang Menginap Di Siesta Legian Hotel, 86.
Payne. (2017). Pemasaran Jasa Edisi 2. Yogyakarta: Andi.
Safari Adventure. (2020, Februari 25). Diambil kembali dari Taman Safari Indonesia:
https://safariprigen.com/safari/adventure.php
Statistik, B. P. (2020, Juni 02). Diambil kembali dari Badan Pusat Statistik Batu:
https://batukota.bps.go.id/statictable/2020/06/02/777/jumlah-pengunjung-objek-wisata-dan-wisata-oleh-oleh-menurut-tempat-wisata-di-kota-batu-2019.html
Sudaryono. (2016). Dalam Manajemen Pemasaran Teori dan Implementasi (hal. 207). Yogyakarta: C.V Andi Offset.
Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Tjiptono, (2014), Bauran Pemasaran. Bandung, Alfabeta.
Performance: Jurnal Bisnis & Akuntansi allows readers to read, download, copy, distribute, print, search, or link to the full texts of its articles and allow readers to use them for any other lawful purpose. The journal allows the author(s) to hold the copyright without restrictions. Finally, the journal allows the author(s) to retain publishing rights without restrictions.
In most cases, appropriate attribution can be provided by simply citing the original article, for example:
Sakdiyah, H. (2017). ANALISIS PENERAPAN ENVIROMENTAL MANAGEMENT ACCOUNTING (EMA) PADA RSUD DR.H.SLAMET MARTODJIRJO PAMEKASAN. PERFORMANCE: Jurnal Bisnis & Akuntansi, 7(1), 1-18. doi:https://doi.org/10.24929/feb.v7i1.343
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.